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The Grown-Up Business: How to Systemise Your Way to Success

By
Paul Avins
July 10, 2024
4 min read

As an entrepreneur, it's easy to fall into the trap of trying to do everything yourself. You wear all the hats, from marketing and sales to product development and customer service. And while this scrappy, do-it-all approach may work in the early stages of your business, it quickly becomes unsustainable as you grow.

The truth is, if you want to build a successful, scalable business - what I call a "grown-up" business - you need to learn how to systemise. You need to create processes and procedures that allow your business to run smoothly, even without your constant involvement.

In a recent Scale Up Summit training, I shared my proven framework for systemising your way to success. Here are the key takeaways:

  1. Documentation is the foundation of delegation. The first step to systemising your business is to document your key processes. This means creating step-by-step guides, checklists, and SOPs (standard operating procedures) for all the critical functions in your business.

I know what you're thinking: "But Paul, I don't have time to document everything! I'm too busy running my business." And I get it. Documentation can feel like a tedious, time-consuming task. But here's the thing: if you don't take the time to document your processes, you'll never be able to delegate effectively.

Think about it like this: if you're the only one who knows how to do something, you become the bottleneck in your own business. You're constantly getting pulled into the weeds, answering questions and putting out fires. But when you have clear, detailed documentation, you can hand off tasks to your team with confidence, knowing that they have the information they need to do the job right.

  1. Centralisation creates clarity. Once you've documented your processes, the next step is to centralise them in a single, easily accessible location. This is where tools like Trainual and Whale come in.

These tools allow you to create a centralised knowledge hub for your business, complete with all your SOPs, training materials, and important documents. You can organise your content by department or function and even include videos, quizzes, and other interactive elements to make the learning process more engaging for your team.

The beauty of a centralised knowledge hub is that it creates clarity and consistency across your organisation. Everyone has access to the same information, and there's no confusion about how things should be done. Plus, when you onboard new team members, you can simply point them to your knowledge hub and let them dive in, rather than spending hours training them yourself.

  1. Automation accelerates everything. Here's where things start to get really exciting. Once you have your processes documented and centralised, you can start looking for opportunities to automate. And with the rise of AI and machine learning, the possibilities are endless.

One tool that blew my mind recently is Skael.ai. This platform uses AI to automate even the most complex business processes, from customer service to HR to finance. You simply input your processes and workflows, and Skael creates custom automations to handle them for you.

Imagine being able to automate your entire onboarding process, from sending out offer letters to setting up employee accounts to delivering training materials. Or automating your lead nurturing sequence, so that every new lead gets a personalised series of emails and follow-ups, without you lifting a finger.

That's the power of automation. It allows you to streamline your operations, eliminate manual tasks, and scale your business faster than ever before. And when you combine automation with documentation and centralisation, you create a truly unstoppable system for growth.

Now, I know what you might be thinking: "This all sounds great, but where do I start?" The key is to start small and focus on one area of your business at a time.

Maybe you start by documenting your sales process, from initial contact to close. Or maybe you focus on creating SOPs for your customer service team. The important thing is to get started and build momentum.

And remember, systemisation is a journey, not a destination. Your processes will evolve and improve over time, as you learn what works and what doesn't. The key is to stay committed to the process and keep refining your systems over time.

If you're ready to take your business to the next level and create a truly "grown-up" operation, I invite you to join me at the next Scale Up Summit. You'll connect with other ambitious entrepreneurs who are on the same path, and learn proven strategies for systemising your way to success.

Because here's the truth: the entrepreneurs who win in the long run are the ones who build businesses that can thrive without them. They're the ones who create systems, not just products or services. And they're the ones who aren't afraid to let go of the reins and trust their team to carry the vision forward.

So let me ask you: are you ready to build a grown-up business? Are you ready to systemise your way to success? If so, I'll see you at the Summit.